It’s amusing how people from different culture has different perception. For example, companies in asia promote skin products to get or maintain a fair skin while in the west people proudly put their instagram photos with bronzing and tanned skin on the beach. Most asian people are proud carrying Louis Vuitton or Chanel bag with their tidy styled hair to go café or the mall while parisian ladies mostly seen carrying Vanessa Bruno tote. So this means, perhaps, since most western guys would think tanned skin is sexy, they ended up with dark skin asian girlfriend for example.
Although this doesn’t mean everybody does the same, I’m tempted to illustrate it, probably people don’t realize this but subconsciously they make some kind of pattern or stereotype.